Shoshana Zuboff on surveillance capitalism | VPRO Documentary

Harvard professor Shoshana Zuboff is sometimes called the Karl Marx of our time Her monumental book The Age of Surveillance Capitalism uncovers the dubious mechanics of our digital economy According to Zubov our personal and private experiences have been hijacked by Silicon Valley and used as raw materialsواد very profitable Digital Products The term surveillance capitalism is not an arbitrary term why? control Because operations must be Engineer Bassem undetectable He can't be deciphered wearing a letter meant to mislead confused and just honestly We all cheated all the time Connecting them is not an evil that binds them to humanity. do not be evil Humanity Humanism, it is about empowering the individual. The future is special What's really going on with your Facebook photos? Why are there hidden microphones in Google's nest and Pokemon exposed as a harasser Shoshanna Zubov's backlit episode reveals how Silicon Valley is deceiving us.

Very well How does it all come when you play Buy a pair of shoes online Okay know some people will tell me But Professor Zuboff, I love those targeted ads There it is very useful or I enjoy personal services Sometimes people will say You know, I have nothing to hide so I don't care what they take Each and every one of this data is profound Misconception of what's really going on? We believe that the only personal information they have about us is What did we give them? We think we can exercise some control over what we give them, and therefore we think we have Our swap account here is something under our control in a way that we understand What really happens is that we provide personal information, but the information we provide نقدم The least important part of the information they collect about us Thanks to their search and navigation engine, Google knows where we are all the time and what we think Facebook knows the preferences of our hobbies and friends Because they retrieve a lot of information from the digital traces we leave unintentionally Misspellings in your search terms Color buttons Which do you prefer How fast do you type How fast do you drive? Remaining data The way back to the beginning Back in 2000 2001 2002 Back in those days This data is considered as additional data.

They were considered waste and People called it things like digital exhaust or data exhaust Ultimately, it was understood that this so-called waste Contain this rich predictive data The research information we hold is done by us for quality purposes So, say, Google's spell-checker, do you mean the feature that appears on google was built with? For long periods of data around you Someone releases a query and then releases another query rate debugging after that and we learn These corrections and it actually takes more than 30 days of data to build our world-class spelling corrector Companies like to say that we collect data so we can improve our service and that's true They collect data and some of it is used to improve the service for you but more than that I analyzed to train what they call models patterns of human behavior So once I have great training models, I can see how people with these characteristics are Acts normally over time and This allows me to fit your data into this arc and predict what you are likely to do Not just now but soon and later This is what I call behaviourism Surplus These data streams are full of such rich predictive data why overflow Because from the start this data was more than what was needed Improve products and services Once you have the behavioral surplus comprehensive behavioral data of hundreds of millions of people You can start to anticipate the preferences of specific groups Think of the common shoes of postal managers or favorite restaurants of a group of people who share the same zip code Maybe they're making a prediction about where to have dinner tonight.

Well, how can I imagine what they will expect from me? Well, you know at the simplest level they might expect What kind of food do you want now and then Sell ​​this prediction Auction predicted by its customers in the restaurant business in which restaurant will do it? We send you an ad very quickly knowing you're in the mood for a bowl of delicious pasta tonight We can invite you to our restaurant. Here's a discount voucher There are some people who say well It's highly improbable That these targeted ads can achieve something because people have their own will and won't Buy some shoes just because there is a net in front of it You know, I think one One of the wrong concepts It's really important that we stay away from that Surveillance capitalism is just one thing They appear in our lives when we are online Or somehow it's only limited to targeted ads online It's easy for us to say oh these things don't affect me.

The truth is run in a layer is not within our reach We have no idea what today's algorithms might predict about us or the behavioral data they used to do so Something as simple as buying a certain type of shampoo could reveal basic information about us? For example, the New York Times reported the case of a supermarket chain The new girl was pregnant even before she did and she's ready to share the news Market algorithms discovered that the girl switched from aromatic shampoos to more neutral smelling products As the olfactory senses of pregnant women become stronger, the market algorithm assumes that this girl must be pregnant Father didn't even know يعرف Special offers for baby products have been sent frequently Thanks to the analysis of trillions of terabytes of behavioral data we inadvertently leave around the digital realm Big technology sometimes knows us better than we know ourselves They can predict things like our personality Our emotions Sexual Orientation Our Political Orientation A A whole bunch of things we never wanted to reveal The predictive value that big tech can get from the remaining data is huge family photos We publish on our Facebook pages containing residual data from which large amounts of valuable knowledge can be extracted Let's say I put my Children's birthday party photo album web for Facebook Pages What we don't understand is that the most important thing there are no pictures per se في It's predictive signals الإشارات That these companies can upload pictures.

Not just my face but it Let them have a face so they can analyze Hundreds of muscles in my face Uploading innocent footage to your Facebook page can be unexpected غير The consequences of our faces for example are used to train algorithms to recognize facial features and We have absolutely no idea about that Facial recognition software is used for all these data streams feeding these rich predictive signals الإشارات In new factories arithmetic factories analyzed for predictions of human behavior and Then these predictions are sold Who are those who sold to them and did not sell to us. We are not clients. It is sold to companies Business customers who want maximizing our value to their business, whatever it is They use the information from our faces that we made Billions and billions of photos on Facebook To train facial recognition models These models are then sold to military operations, some in China and These Chinese operations do many things including The prison of the Uyghurs, a subgroup of the Uyghur Muslims in China in what is It really is an open prison Where they don't actually have to have people behind bars because they are constantly tracking and following them through facial recognition The knowledge obtained from our remaining data can be sold to anyone Facial recognition software, for example, may be sold to a Chinese company that supports the suppression of Uyghurs in China Or to help track down Hong Kong's democracy advocates This way our precious family photos can be used by Facebook to facilitate authoritarian regimes and Our privacy is guaranteed Because it is not our faces that are sold, the remaining data has been crossed out It's very hard to have an understanding of this for a very good reason Not because we are stupid لأننا Because these operations were disguised They work in disguise It was designed to be Can't be decoded Ignorance created in a wide range of us all called users Our ignorance is their bliss There are some things that have penetrated the public opinion that we know about it, let's talk about Facebook Extensive infection experiences and this is where Facebook Tried subliminal signals Posted in her Facebook pages It will really affect Offline online The real world Behavior and emotions to see if they can make people feel happy or sad Using subliminal signals to manipulate language, manipulate words, etc.

Okay When Experimenters wrote this work in the most prestigious scientific journals published The results of these experiments They emphasize two main results number one We now know that we can manipulate emotional signals in on the Internet Context to change real world behavior or Emotion in the real world. We know we can make it happen Second, we can practice these methods with this force Bypassing user awareness A large group of Pokemon Go players held a meeting in Leeuwarden to roam the city to catch him As many pokemon as they can.

The Netherlands already has about 1.3 million players. so interesting Experiment It takes place under the guise of an augmented reality game called Pokemon Go. In the game you walk around the real world. Pokemon are hiding in different places. You have to go to these places to collect them. What We Don't See When Pokemon Go made in our country It is important to understand that Pokemon go is an augmented reality game that has been Developed within Google for many years, Google has become the number one watch leader Capitalism The Inventor of Surveillance Capitalism Pokemon Go was invented in Google incubated there for many years and developed there Led by a man named John Hanke and John Hanke, they invented Operation called keyhole that was skipped by the CIA and bought by Google and It's called Google Earth Was the CIA a Startup Company? Yeah.

Google Earth was something called a keyhole and it was central Intelligence Agency start investing So it is important to understand that Pokemon go was not Some happy little game just released to the world via a game company or something when they I decided to bring Pokemon to the public. They didn't want to make it a Google game They brought it to market as Niantic Labs that no one has ever heard of Just a great start with this great game So far we have this augmented reality game from Google and it turns out to be the big one Which is on top of the little game that children play is specifically a game Simulates the logic of capitalist control capital المراقبة Even in surveillance capitalism in the original online version Expect CTR We sell CTR to the advertiser Who pays for clicks on their website? By finally clicking on the buy button.

This is what they hope Now in the real world Commercial Clients Pay Niantic Laboratories pokemon company go Niantic Labs Paid Not for clicking, but for the real click equivalent called linear To get real bodies with their real feet into real businesses So that their feet go fall fall fall fall tap tap tap cross This store, through the restaurant, or through the bar for Buy Something I can even order from Niantic Labs Pokemon in the ice cream parlour to name all these establishments. They buy what is called. Here's the term lure, snare, bait units Units like a gym attract people to you Not that they will come and be happy but they will come and spend the money in your store or in your restaurant Starbucks Everyone was making money Everyone was making money Niantic Labs was making money and all these companies were making money and The The people playing the game had no idea, so they used rewards and punishment in the game to hear you across the city To the places that used to pay for your body This was a game Pokemon Go This was the real game of shadow game reach you In a place where we expected you would be So that our expectations are more valuable if I guarantee In fact, there will be my expectations that there will be much more than that Business economics is how I guarantee it was pokemon go Extensive experience Worldwide experience in labor economics Means the use of the remote control to automate the behavior of Conduct engineer to achieve other commercial purposes while You are having a great time You're supposed to be feeling served You're supposed to be imbued with comfort so you don't even notice it will not complain and All this shadow operation will remain It's hidden because you won't ask questions Because you are too busy to have fun So it is no longer enough to have something to do online, you are browsing that you send messages you send emails We want to know about your walk in the park.

We want to know what you do in your car We want to know about your home and what you do in your home What if home security was different? What if it looks different? Well, it's a nice system Some people with a bright engineering orientation Discover that nest security system he have microphone built-in The microphone does not appear in any schematic When you buy a security system and have a piece of paper that you reveal and schematic or go online To identify it there is a schematic not displayed by a microphone Does not discuss microphone Now, why do you have a microphone in there? Well, remember what our business is? our business Depends on behavioral redundancy Scale scope and work So what is the best device for extraction? Behavioral excess, especially new forms conversations What do you watch on TV what do you listen to the music you listen to? Who goes in and out of your house? Whether you yell at each other at the breakfast table All of this has tremendous predictive value Voices are what everyone is looking for just like they are after faces So far this year there has become hey Google What's up with this? microphone in your security system.

What does google say sorry? very sorry. Oh we didn't even know there was a microphone. Oh Sorry, sorry why someone put that mic in there, but we never intended to use it This is their job to blackout to the routing error engineering our ignorance With undetectable mechanisms and methods that cannot be deciphered, and if you encounter them Deny, deny it for as long as possible until they get used to it There is an element that fails to get used to and then creates adaptation Okay.

We will make sure that all these microphones are In a way or another You know shut up can not use and Then wait a minute and no one when no one is looking Redirect it. So there will be a microphone in something else. There will be a microphone in You know in the home device or in the music player or whatever. He may be back What if the measure of this business was that you never had to think about it He said there are two legal scholars there at the University of London and They analyzed the privacy policy How do we give our consent to these devices, right? So they analyzed these documents for one nest thermostat What happens is the thermostat? It collects data It sends this data to third parties and those third parties send the data to third parties Infinite decline or your data is going good knows where and No company is responsible What third parties do you send your data to? You might do with your data Nest will say if you don't want us to take your data and you don't want us to pass it on to third parties It's okay, but be careful that Without your data, we will stop Support the functions of your thermostat.

We will stop upgrading the software be careful that The smoke detector may not work anymore Be aware that pipes in your home may freeze. Until now Device functionality is subject to your agreement to the Privacy Contract and عقد They say by the way Even if you agree and We maintain or pass on the functionality to these other third parties and They will use it the way they choose and we take no responsibility for what they do with it Okay So these two researchers are now doing one analysis of a nest thermostat and What they concluded is that given these arrangements Which The consumer respects himself Anyone who is a little vigilant about their consumption habit must review a مراجعة Minimum of 1,000 privacy contracts In order to install only one nest thermostat in your house You have three minutes to get out What if he gave you time? And what you really need from home security is a feeling of security So they start mining on a large scale First, everything you do online and then soon, they will need more data But then they found out too We need different types of data.

It's not just about size, it's a different kind of data Navigation problems will be similar to what we saw online with smartphones You are paying with your privacy without your knowledge. Because the car knows exactly what you're doing, where you're going And any modern car has at least 15 cameras And even if you only have access to 1% of all cars, you know what's going on around the world. If data would be more valuable than driving a car Who knows, they might offer you a free car. You pay with your privacy The same way you pay in privacy for all the free services you get from Google Surveillance capitalism has penetrated well into Silicon Valley 2002, three and four changed the investment bar Now you have Google making money based on what I call monitoring earnings أرباح What does a venture capitalist want to invest in a company? That's what you know, just create an app When she can invest in a company that builds an app as well as monitoring earnings.

So what happened right away? So did the investment start flowing to the people who were making more money and that? Came over the watch return and now this is the structure flowing through the whole economy Why bother putting so much effort into engineers, factories and science? To make a zero-carbon car when all we need to do is sell data from darn vehicles and We got the watch earnings and all these investors will come to us and give us this type The market capitalization of prominent watch capitalists is our new decade in life This is our way forward in the twentieth century Data is worth a lot that everyone asks for.

That's why Google wants to get their products in the car not because you can make a lot of money with the car business. You can use the car like a Trojan to collect all that data. So far we have seen it fully return to the birthplace of Ford Motor Company mass production Where the CEO of Ford Motor now says, you know, we want market capitalization like Facebook and Google How do we get it? Well, instead of figuring out how to make a carbon-neutral working car What we will do is reuse our cars as surveillance vehicles, and we will stream data from 100,000 people drive around in Fords We'll combine that with the data we have from Ford Credit where it says, 'We already know all about you and These data sets will put us on a par with the likes of big monitoring المراقبة Capitalists and who wouldn't want to invest in Ford Motor under these circumstances? The basic economy that we consider a basic economy that builds a nice car grows some nice food builds a house zilch in this economy means surveillance.

So this started with Android Once Google gains the ability to make an Android phone There are a lot of people on Google who said oh that's cool Now we have a phone like Apple and we can sell a phone and we can make a big margin on that phone and This margin will fund our profits and that will make us really rich But the wisest heads of Google have already prevailed Understand the understandable surveillance capitalism and they said just the opposite We want the phone and everything connected with it to be as cheap as possible In fact, if we can get the price to zero, that's even better We want everyone to have a phone because the more they have the phone and the more time they spend on the phone The more data we get from them, the more behavioral excess flows into our supply chains So if we can give it up, we'll give it to her Google's free Android mobile operating system means that Google holds the key to almost 90% of the world's smartphones In order to get as much data as possible from all these Google cell phones Tried network balloons in those parts of the world where mobile internet is not available Facebook can't be bypassed Flew Network has flown through the growing markets and offered free internet with the Facebook app Connecting it represents one of the greatest opportunities available to humanity today Hi Mark, Why do you show so much interest in India, answer to honesty? Our mission is Give everyone in the world the ability to share what is important to them and to connect everyone in the world Realizing the potential dangers of US data theft, India politely declined the offer and might do without Zuckerberg generosity In other parts of the world, Facebook's true intentions are becoming clearer every day, but we need whistleblowers Facebook is happy to take our data but is not willing to share information about how the company operates This is a document written by Facebook executives Australia and what they said to their business clients there a lot of data Around 6.6 Million As a result, we can expect young Australians and teens to experience mood shifts We can predict when they are feeling stressed fatigued worried Lower horrified All these kinds of feelings are very personal We can alert you the exact moment When they are most likely to need a confidence boost, let's say there is young man who thinks Weekend date and now it's Thursday night and theirs Anxiety is peaking and they need a confidence boost if you send them an ad for a sexy black leather jacket Send it now with free delivery Tell them you'll get to their door when they get up in the morning.

Give them a discount coupon Well you're going to sell a black leather jacket do that now we can tell you the exact moment when you're at your peak highly impressionable this is real This happens and If you don't believe me, all you have to do is rotate just a few degrees something happened in 2018 and what is that? This came from other whistleblowers. His name was Chris Wiley and Tell us about Cambridge Analytica Chris Wylie is a former employee of Cambridge Analytica, UK Sound the alarm about the methods used by this commercial marketing Cambridge Analytica has used the Facebook data of more than eighteen million Americans to analyze the best methods manipulation of the american electorate One of the things Chris Wiley said when he broke this story with the Guardian back in 2018 Did he say we know a lot about him a lot of people We can understand their inner demons and We can figure out how to target those demons How to target their fear How to target their anger How to target their paranoia With these goals we can launch Those emotions and by triggering those emotions we can then manipulate them Clicking a website Join a group Telling them what kind of things to read and telling them what kind of people to hang out even telling them who to vote for? Now that's for sure No difference What is Facebook aiming to do for these guys Innocent youth in Australia and their use in New Zealand To target their inner demons the same mechanisms with the same methods only His focus is only a few degrees, from business outcomes to political outcomes Cambridge Analytica was nothing but a parasite Huge host and this host is surveillance capitalism Hi Ella, hope you settle down well You know how to always say that everything you need is already inside of you The truth is that there is a lot you can do on your own We all need people to get where we're going and ask yourself who you're going to do Everyone Welcome to f8 Today we are going to talk about building a privacy-focused social platform منصة So I think the future is special So we are all good then بعد Professor Zubov? Well in June 2019 Which is what happened just two months later This big announcement that the future is special There is a very interesting court case that was tried before a California state judge and This court case was a class action Brought to you by people who were asking from Facebook They wanted to get the data provided by Facebook To Cambridge Analytica To see if they Targeted and manipulated by Cambridge Analytica, this culminated in a California court The Facebook consultant who argued the case I stood before the judge and said that any Facebook user get the podium and Usually share information with 100 or more people in their network Once you do it You have no expectation of privacy That would make you legally able to claim any Kind of privacy in a suit like this or any other kind of privacy-oriented suit So here we have Again, the general process and the shadow process What happens behind the scenes is a lawyer standing in front of a judge saying No Facebook user has any Legitimate expectation of privacy This is the next chapter for our services You'll get some Google products to use if I may ask, no, how do you survive? Absolutely fine if there is an occasion where I feel the absolute need to use Google, I go through different layers of encryption And reconfigure the site to go to Google search only in principle There is a way to escape from the eyes of Google and Facebook You can use a VPN and send all your traffic through a secure server in another country, but Big tech will lose no sleep on the individuals who resist the surveillance capitalists.

I You don't want anyone to get confused because if you give up on Google search you somehow know the fight Because this is a collective problem and requires teamwork العمل With us the Amish rely on public transportation for any distance and The local travel we do our slow way and I think the horse and buggy are slowing us down It really helps the total value we're trying to create and keep and not get carried away A normal computer with security walls, you know where you can't access porn sites and things like that now, When our lock closes, it locks completely And you go on the Internet with this computer. No, no, definitely not Movie image or . will not play Music or anything like that. It is not a computer that has been demolished. It was built from the ground up like this Especially for the Amish. Yeah. Would you mind showing me your mobile phone? Okay. Yeah The only thing you can do is call You cannot do anything like that. It's just a mobile phone So that's where it stays but in terms of going home, no, I don't have Keep it here.

This is for business Technology is advancing so fast that it is difficult to deal with We have to know What is the moral impact of this so that each individual can make better choices for themselves We use technology for as long as we use it and it never gets to the point where you use us تستخدم It controls us. This is the bottom line It's strange that these people who you can say live in the past They may live in the future.

That was just a minute ago We didn't have many of these tools and We were fine We lived a full life we He was in close contact with friends and family. So I said I want to realize that There is so much that digital brings to our lives and We deserve to have it all But we deserve to have it without paying for surveillance capitalism and right Now We're in this kind of classic Faustian deal The citizens of the twenty-first century should not have to choose Either basically, you know going analog or We live in a world where we have Our self-determination Privacy is destroyed for the sake of mind This is the logic of the market This is unacceptable and let's also Don't be naive You get the wrong people responsible for our actions The government at any moment looking over their shoulders at the richأغني control The possibilities offered by this new system will come one time even in the West even in our democratic system Our societies will tend to include these societies Abilities and use them above and against us, let's not be naive about it when we decide that Resist surveillance capitalism now while living in a dynamic market we too Preserving our democratic future and the kinds of checks and balances we will need going forward In the information civilization if we want to preserve it Freedom and democracy for another generation The European Union already has legislation that regularly wraps US tech companies on the knuckles Google has been fined several billion dollars for misusing its monopoly site Theory European citizens are protected against data theft by fair competition regulations and From the General Data Protection Regulation is the General Data Protection Regulation Do you think EU data protection law is a step in a good direction or is it enough Our privacy laws and GDPR is beyond the limits of privacy laws and قوانين We have antitrust laws The thing is that Such as Such laws are important We still need more Because Surveillance capitalism is unprecedented and So we will need laws and regulations that respond directly for this new Unprecedented Operations The GDPR talks a lot about access to data ownership data and data portability These are very important things if the only data we're talking about is publicly available data Process The data we provided to companies But as we have seen Most of the data they use To feed factories to produce forecasts This is the data we didn't give or if we gave it, we don't even know we gave it because it came question points Came on our walk in the garden and Capture the rhythm of our voice and the timbre of our voice all rich predictive cues So no matter how much data ownership we claim or Accessibility or portability Most of the data is in the shadow process and the shadow process never comes to us We will never get that data they claim as The data they have is taken from our lives They took it from our own experience without our permission They analyzed the data.

They made it into products. They sold products and made profits illegal profit Because they took it at first without Order without remembering our knowledge by passing our awareness Do you have a chance against Giant of capital control, these twenty years have been a honeymoon to surveillance capitalism because it was largely twenty years old عشرين Unobstructed by law Not hindered by law why? Well, the most important reason is that they do things that have not been done before, so there are no laws against it Just like factories running children Did you know that in a huge production plant There was no such thing before and there were no laws against it then we took Societies for some time to wake up.

We stood against Extractive companies and their violence The companies that have come to be known as the Gilded Age are the companies we've turned around and call their leaders robber barons This is not what they were called at the time when they worshiped in this way, you know Gods and wealthy geniuses who knew how Use the power of machines and capital if we try To stop it to reduce its ban For each of those 20 years, we failed completely Then maybe you know, put my chin in my hand and say God I'm starting to feel like things might be really bad, but that's not the case. We didn't even try to stop it a look Surveillance capitalism is 20 years old Democracy is several centuries old Bet on democracy. Thanks for watchingشاهد For more information on this topic, take a look at the playlist. You can also watch this recommended video Do not forget to subscribe to our channel and we will keep you updated on our documentaries

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